Bogart's - A partnership between ROK Drinks and the Humphrey Bogart Estate, Hollywood, Los Angeles.

Humphrey Bogart was a global icon - a Hollywood legend. Drawing on his career, style and philosophy our intention was to make him relevant to the modern drinks industry and a new generation of potential fine spirit drinkers.

Creative direction for UK and US teams, logo, branding and packaging design. Website design and printed marketing materials. Research, copywriting and creative strategy. Collating, cataloguing, enhancing, retouching and reappropriation of historic photographic assets.